“This Power Prospecting – everyone should be doing it. In only 2 days I learned what phone skills I needed to improve on with Bill’s help to overcome my call reluctance to take more listings at a lower cost.”
Roseville, CA real estate agent Mark Peek did 89 deals last year in the greater Sacramento market. Most of his deals came from heavy marketing and internet lead generation, which was “inconsistent” and “expensive”, spending up to $8-10k a month to get business. His goal in 2014 is to double his sold listings, up from 48 listings last year to 96 sold listings in 2014 (just from his own prospecting). With just 3 hours a day of prospecting, speaking to 15-30 people a day, he is taking about 2 “sellable” listings a week. At an average sales price of $300,000 – and a 3% one side commission - that’s about $72,000 a month in potential commissions Mark is now generating at a much lower cost than with previous marketing. Mark is now only spending $2000 a month on marketing expenses, he’s making more money, he’s the “employer” in the market since his business is primarily taking listings (while other agents bring him buyers), his business is more consistent, and much more profitable.
