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Thursday, July 16, 2015

What Are Three Ways to Make a Powerful Script?



Today we're going to be speaking about how to make an effective script, because a lot of scripts I see are very wordy and try to impress the consumer with how you're speaking, and not by what you're actually telling them. Below are the three keys to making an effective script.

  1. Create doubt in the mind of the consumer. You have to make them think that maybe their plans won't work out. How do you do that? Listen to number two.
  2. Curiosity. Make them curious about what you do, how you do it, and why it works so well for you. Draw them in and make them believe that you are there only option to sell their home.
  3. You must have urgency. If you don't create urgency, things will never change. Let them know that things will happen if they don't make a decision quickly. If they move slowly in the transaction, then you're losing out on money. Push them along a little!


If you don't have these three keys in your scripts, I urge you to fit them in. You will not regret it.

I'd also like to invite you to my Power Prospecting Workshop on August 24 and 25 in Virginia Beach, VA. We'll spend two days improving your scripts. I would love to see you there! 

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